PROBLEM: In December 1953 cigarette company heads met with PR firm Hill & Knowlton after studies linking smoking to lung cancer, and on Jan 4, 1954 published "A Frank Statement to Cigarette Smokers" in 400+ newspapers claiming there was "no proof" smoking caused cancer, while promising independent research. On Aug 17, 2006 Judge Gladys Kessler issued a 1,683-page opinion holding the companies liable under civil RICO for a 50+ year scheme to defraud: denying smoking caused disease, denying nicotine addiction, denying nicotine manipulation, deceptively marketing "light" cigarettes, targeting youth, and suppressing/destroying research. The 1998 Master Settlement Agreement forced release of millions of internal documents.
SOLUTION: An IBM Cloud Ideas compliance improvement that maintains a research-suppression disclosure register for regulated industries: every internal study, its findings, whether it was published, suppressed or destroyed, and who decided, logged in one auditable ledger — so a company that funds research and then hides the result leaves a record a regulator can inspect without waiting fifty years for litigation.
EVIDENCE BASIS: DOCUMENTED — "A Frank Statement" Jan 4, 1954; United States v. Philip Morris USA, Inc., 449 F. Supp. 2d 1 (D.D.C. 2006), 1,683-page RICO opinion; D.C. Circuit affirmed most of the judgment in 2009; 1998 Master Settlement Agreement and the UCSF Truth Tobacco Industry Documents archive.
| Idea priority | Low |
| Needed By | Not sure -- Just thought it was cool |
By clicking the "Post Comment" or "Submit Idea" button, you are agreeing to the IBM Ideas Portal Terms of Use.
Do not place IBM confidential, company confidential, or personal information into any field.